Are you a nonprofit looking for some divine intervention? We don’t know about that but if you need some free advertising, you’re in the right place. Google Ad Grants is a great opportunity for nonprofits to get free ads worth $10,000 per month. The money can help raise awareness about your cause or boost donations.
Sounds great, right? All you’ve got to do is apply and therein lies the rub.
If it’s your first time applying, the application process can seem tricky. You’ve got to be careful because even small errors can get your application rejected. But don’t worry. This blog will help you identify the common mistakes and how to avoid them so that your Ad Grants application stands out and eventually gets accepted.
Strong Google Ad Grants Application = Best Chance of Approval
There’s no doubt that each month numerous nonprofits apply for grants and the only chance to get approval is to submit a strong application. The competition is fierce and applicants have to adhere to strict rules. If your application is weak it can delay the process or worse. If you don’t want to miss this opportunity and save your time, it’s best to understand the common pitfalls and how to avoid them.
Mistakes to Avoid When Applying for Google Ad Grants
- Ineligibility Status
Goes without saying but if you aren’t eligible for the grant your application is bound to get rejected. And it’s the most common Google Ad Grants mistake people make. Since the grants are only offered to nonprofits in specific countries, knowing you’re eligible to apply is the first step. And this is where most people make mistakes. Just being a nonprofit isn’t enough. There’s a list of requisites you have to fulfill. Check your eligibility status before applying to avoid future inconveniences.
- Insufficient Website Quality
If your website doesn’t meet Google standard requirements they will reject your application. Even if your nonprofit is serving humanity and is changing lives for the better, Google needs a website that follows their guidelines. A common reason for rejections is a poorly designed website that is outdated and doesn’t offer valuable content.
- Weak Ad Copy and Poor Landing Page
Google judges your ad copy quality and even the landing pages so don’t set yourself up for failure and pay attention to the content. The ads must make sense and connect with your audience. If the ads don’t guide your audience to well-optimized landing pages what’s the use? Just guiding them to the homepage isn’t enough and it’s one of the reasons applications get rejected.
- Lack of Google Ads Experience
Most organizations will love to get free ad grants but running ads requires in-depth knowledge. Another Google Ad Grants mistake nonprofits make is applying for the grants but without sufficient knowledge, it’s easy to overspend on ads.
- Non-Compliance with Guidelines
Don’t underestimate the importance of Google policies. Get familiar with the Google Ad Grants policies beforehand to avoid any unnecessary frustrations later on. Monitor your ads regularly and tweak them for the desired performance.
Tips for a Successful Google Ad Grants Application
Just knowing what to avoid isn’t enough to guarantee a successful application. Now that you know how to avoid Google ad grants errors, here are a few Google ad grants best practices to increase your chances.
- Check Eligibility
Since the grants are only offered for nonprofits in specific countries, check your eligibility status before applying. Make sure your nonprofit is officially recognized and meets Google’s specific requirements before applying.
- Create a High-Quality Website
Google will have your website under scrutiny so you’ve got to make sure it follows the required guidelines. Make sure your website is well-designed, offers relevant content, loads quickly and above all, is mobile-friendly. Give it a professional look and display a clear call to action, such as a Donate Now or Sign up as Volunteers button. A great practice is to audit your website before applying for the grant.
- Write Compelling Ad Copy and Optimize Landing Pages
Before applying, make sure your ads aren’t poorly written and your landing pages are optimized. Ads should lead to a relevant page, a landing page that provides valuable content to the audience. Display clear CTAs on the landing pages.
- Go For Google Ads Certification
Google Ads certification isn’t a requirement but it can help you make the best of your grant once you get it. With the necessary knowledge at your fingertips, you can avoid some common nonprofit grants mistakes and run your campaigns effectively.
- Adhere to Google Ad Grants Policies
You’ll invest your time and resources in applying for the grant and you’ll want to minimize the chances of getting rejected, right? The best thing you can do is make sure you follow all the mentioned guidelines. Just keep your campaigns compliant and your fingers crossed.
Post-Application Review
You’ve submitted your application successfully and think it’s time to relax. Wrong! Since even the smallest free advertising grants mistakes can result in rejection, use this time to give your application one more look.
- Review the Application Thoroughly
There’s no harm in double-checking your application. So start from the beginning and make sure you’ve followed all the guidelines.
- Resolve Any Issues
Sometimes Google can find an issue, even after all that reviewing you’ve done. Don’t press the panic button just yet. When Google flags your application it’s just to identify an issue and you can get a chance to correct it. Adjust the application according to Google’s feedback.
- Submit the Revised Application
When everything is corrected and reviewed for the umpteenth time, it’s finally time for the last step. After you’ve resolved all Google Grants mistakes and fixed all errors, just resubmit the application and hope for the best!
Conclusion
$10,000 per month will surely give your nonprofit the boost it deserves and the support it needs, as long as you avoid the aforementioned Google Ad Grants application mistakes. Follow the simple yet effective tips for a successful Google Ad Grants application given here and your nonprofit will soon be on its way to digital success. Research, meet eligibility requirements, optimize the website, and follow Google policies so you can get the free advertising grant!